Showing 6 results for Mansori
Volume 6, Issue 4 (2-2017)
Abstract
Consumer behavior is a controversial and challenging issue including people, what, why and how they buy, as well as marketing and combination of marketing and market. In contemporary, man is not considered as merely a consumer of the created-value by the producers, but has rather an undeniable role in production cycle and through this seeks to gain identity, imagination, sense, value and experience. Thus, regarding the significance of the topic and the fewer research conducted, present study examined the impact of consumption values on purchase intention. In terms of aim, this study is applied and in terms of data collection procedures it is descriptive using correlation. For collecting data, a standard questionnaire were used and the data was analyzed through statistical. Statistical population and sample size were users of two Iranian mobile operators, HamrahAval and Irancell. Sample Size was determined using indefinite population formula. Results indicated that the consumption value of services provided by the mobile operators affects customers' purchase intention. In addition, among consumption values factors, functional and conditional values have significant effects on purchase intention; however, the impact of social, emotional and epistemic values on purchase intention was not confirmed.
R. Mansori, T. Nasr, M. Hadiyanpour,
Volume 9, Issue 3 (Autumn 2019)
Abstract
Aims: This paper was carried out to show Islamic principles and Quranic verses in the Safavid Dynasty and Qajar Dynasty masterpieces, especially in the case of studies (Chahar-Bagh School-Mosque and Shah Abdol-Azim Tomb). Chahar-Bagh School-Mosque is one of the masterpieces of Safavid Dynasty, and Shah Abdol-Azim Tomb is one of the most important buildings of Tehran. The centrepiece of its tiling ornament has accomplished in the Qajar Dynasty.
Instruments & Methods: Comparative analysis of tiling in these two buildings can help in recognition of them. This study compares these two buildings with analytical-descriptive, and survey study methods.
Findings: The Findings of the present study indicate that the main difference between these two buildings’ tiling is in pattern and colour. In the Safavid Dynasty, azure and turquoise colours are dominant, but in Qajar yellow, orange, pink and brown are seen the most. In Chahar-Bagh complex, Suls and Kufi-ye-Bannai typefaces are used to inscribe Quranic and religious anecdotes. In Shah Abdol-Azim Tomb Nastaliq typeface is used to inscribe anecdotes, holy names, craftsmen’s signatures, and describing the date of building construction. Geometric and arabesque patterns in tiling decoration of the Safavid Dynasty are simple and separate; in the Qajar Dynasty, complex shapes made of geometric and patterns with elaborate and complicated details can be seen.
Conclusion: A review of the two case studies studied, the Chahar-Bagh School-Mosque and Shah Abdol-Azim Tomb, shows that the verses of the Holy Quran can be considered as the source of the artist's idea of understanding the Safavid and Qajar works.
Volume 16, Issue 63 (6-2019)
Abstract
Defamiliarization is a literary theory that has been raised up by victor shklovsky for the first time. It is any kind of effort and device for avoiding repetition and habit in the language that is accompanied by foregrounding and deviation from the norm. this theory would keep on later with some other formalists like romani Jacobson and yuri tynyanov. But unlike shklovsky, they believed that literary devices would get familiar and cliché after some whiles, so it is important for those devices to be defamiliarized to be able to play their previous and primitive role. On the contrary of formalits view, geoffrey n. leech, the great linguistic said that defamiliarization is not happened just in lexical level but it happens in semantic level too. This kind happens in metonymy, simile, sarcasm, synaesthesia, metaphor and personification. Tāleb āmoli is one of the greatest hindi style poets that used a lot of defamiliarization and deviating from the norm in his sonnets and metaphors and he himself is proud of this affair in his poems. We are going to study and analyze lexical and semantic deviation from the norm in simile, metaphor specially personification. Meanwhile the frequency of the whole metaphors is shown in a diagram.
Volume 19, Issue 2 (Summer 2015)
Abstract
Reorganizing and improving the adverse effects imposed by transportation and also considering an appropriate process for the future development of transportation section are main objectives of sustainable transportation development. Present study is practical in terms of objects, surveying in terms of kind and descriptive in terms of the nature of qualitative data. This research is a documentary study based on the information collection. The objective of this research is to investigate and identify the affective factors in the future development of sustainable transportation of Tehran in the 2025 horizon. In this regard, 24 affecting factors in sustainable transportation were extracted from the 2025 perspective document of Tehran metropolis and the master plan for Tehran. The importance of each factor is determined through a questionnaire and finally 18 important factors are extracted in 5 economic, social, environmental, physical and macro aspects. Identification of influencing and key factors on the future development of sustainable transportation of Tehran metropolis were performed by the structural analysis method and MicMac software. According to the research findings, the results indicate that the affective key factors in the future development of Tehran include: transportation infrastructure, compact urban construction, culture, transportation system management, and new technologies. The results show that development of transportation infrastructure of Tehran metropolis and existence of modern technologies in the transportation system would help the air quality of this metropolis to improve, besides reducing its traffic. The governing perspective and approach towards management must be prospective and aligned with the future architecture.
Volume 19, Issue 126 (August 2022)
Abstract
Non-ionizing ultraviolet (UV) radiation is a kind of electromagnetic radiation that has been shown to be harmful to microorganisms such as bacteria, viruses, and fungus. The goal of this study is to evaluate the effective and hazardous features of this type of radiation in three regions (UVA, UVB, and UVC), using the approach of biological properties and applications in disinfection and sterilizing. In this research study, in order to be effective on microorganisms in the ultraviolet spectrum and its surroundings near the visible area, two test samples with commercial UVC and blue-LED lamps were used. In this study, the effect of ultraviolet C radiation on pathogenic microorganisms of Staphylococcus aureus and Pseudomonas aeruginosa in liquid environment and solid surface culture, the effect of ultraviolet C radiation on the total count (total count) of microorganisms on paper and mobile surfaces, and finally to The effect of UV LED on the total number of oral microbes attached to the toothbrush after brushing was investigated. In two tests performed with radiation in the ultraviolet region and near it in the visible region, the lethal effect on bacteria and microorganisms was concluded with more than 90% effectiveness and destruction of bacteria. Which indicates the effectiveness of such radiation in disinfecting, disinfecting and sterilizing equipment. Spectroscopic investigations of UV commercial lamps, as well as their efficacy on microbes, demonstrate the use of this sort of radiation, in addition to its biological hazards, which necessitate careful consideration of how it is utilized. In comparison to alternative sterilizing methods, the use of UV radiation in business and medicine is a cool, dry, easy, effective, and economical technique that produces no ionized radiation.
Volume 21, Issue 156 (February 2025)
Abstract
In this research, a type of cream was produced according to the standard method with different percentages of fat and different pressures of homogenization. Five treatments were prepared as follows: T1: 25% of fat and homogenization pressure was 100 bar, T2: 30% of fat and homogenization pressure was 100 bar, T3: 25% of fat and homogenization pressure was 200 bar, T4: 30% of fat and homogenization pressure was 200 bar and T5 as a control sample: 25% of fat and homogenization pressure was 150 bar. Completely randomized design was used as a design experiment and experiments were carried out at 3 replications. The results showed that treatments with higher fat% had higher acidity(dornic) and lower pH, and treatment with less fat and homogenization pressure had higher dry matter and treatments with higher homogenization pressure showed more syneresis%. The results obtained from rheological properties, showed that with the increase of fat percentage and decrease of homogenization pressure, the rheological indices of G´and G˝ increased and simultaneously with the increase of G´, the viscosity also increased, and the loss tanα decreased when G´ increased. The colorimetric test showed that samples with more fat have more yellowness than other treatments Sensory evaluation showed that samples with higher fat and higher homogenization pressure were more accepted by panelists. according to above mentioned, T4 with 30 percentages of fat and 200 bar of homogenization pressure was the best treatments among others.
